New Book:  HACKING THE CORE

Finding Untapped Creativity and Innovation to Create a Successful Startup

“ Amazing. Tom rocks 

— Michael Larsen, VP, IBM Corp.

” Hacking The Core explains entrepreneurship in the tech startup world in a refreshing way. Pulling no punches, the author draws from 2 decades of experience as a startup CEO, strategist, M&A consultant and investor. ”

 — Online Review Systems

HTC explains how to tap into the creativity and innovation that we all have hidden inside of us and how to apply it to launching and growing a startup business. It looks at all areas of a business launch to uncover areas of innovation, differentiation, design thinking.

Hacking The Core is based on principles of common sense, honesty vs. “fake it ’til you make it” and humility in success. It will show you how to lead instead of follow trends, how to create true disruption in and market segment.

There are several personal anecdotes from the author and explanations of his own motivations and mentors in his long startup business path.

Interview on Kirkus Reviews in 2016

“Hacking The Core (HTC) is a term I hacked from software engineering, specifically from pre-built CMS Open Source projects that advise the opposite.  “Don’t Hack The Core.” It’s the foundation of my structured theory of innovation.”

Don’t Hack The Core is actually very good advice in large, complex multiuser software systems. You can “hook” into the system to add or change functionality without touching the core software set, kind of like connectors and cables for your iPhone. This is good engineering practice and much more scalable, reliable, predicable, and maintainable. . . .

However, when you’re trying to innovate change to create something new,something compelling, you must Hack The Core. More accurately, you must go into the core functions of existing systems, thought processes and user interfaces and surgically modify the right pieces to vastly improve the status quo. Think of radical new car designs or the iPhone or iPad when they arrived in our lives.

Those were amazing innovations! Those designers hacked the core of what then existed. Hacking the core of a software system requires some skill and bold thinking. It can be very risky, but can also create enormous benefits in performance and uniqueness. The same is true in business, and in building a startup or any small business. Hacking the core of status quo business practices is actually essential to stay ahead. Audacity, courage, risk taking, thinking differently – all those traits are required as more and more people enter the competitive world of entrepreneurship.

The "Venture" In Venture Capital

Another excerpt from upcoming book Hacking The Core

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Article on Linkedin

 

 

The Life of a Startup CEO

Another excerpt from upcoming book Hacking The Core

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Article on Medium

 

 

My First Ride in a 356

Another excerpt from upcoming book Hacking The Core

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Article on Medium

 

 

Hacking the Breakthrough

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Article on Medium

 

 

The Unemployed vs. Silicon Valley

“The Bay Area does have something of a have and have-not economy” Jon Haveman, Silicon Valley economist

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Article on Medium

 

Article on Linkedin

 

Learning From Boulder

Learning From Boulder, an excerpt from the upcoming book Hacking The Core

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Article on Medium

 

 

Learning From Matisse

“Creativity takes courage.” — Henri Matisse

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Article on Medium

 

Article on Linkedin

Hacking The Board — How to design a Board of Directors

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Article on Medium

 

Article on Linkedin

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ABOUT ME

YIN: startup builder/mentor, writer, developer, active in building startup ecosystems, philanthropist

 

YANG: artist, photographer