Martini Racing Brand History

Martini Racing is the name under which various motor racing teams race when sponsored by the Italian company Martini & Rossi, a distillery that produces Martini vermouth in Turin. Martini’s sponsorship program began in 1958 as Martini International Club, founded by Count Metello Rossi di Montelera of Martini & Rossi.^[1] The race cars are marked with the distinctive dark blue, light blue and red stripes on white, red or silver background body cars. The car model which has won the most titles for Martini Racing is the Lancia Delta HF Integrale.^[2]