by tomnora | Aug 10, 2012 | Angel Investor, Business Development, CEO Succession, early stage, founder, Launch, Revenue Growth, Scalability, startup, startup CEO, Tom Nora
1. The Executive Summary
I often get inquiries about getting involved in early stage companies here and around the country.
The beginning point to discussing a startup the Executive Summary of the company, which lays out the key facts about a startup in 1-2 pages. But I’ve noticed that in L.A. it’s the exception rather than the norm, people want to meet first. Real investors don’t usually work that way.
The Executive Summary is CRITICAL to getting prospective investors excited. Without it you have little chance of getting the next step – a meeting to discuss the project and funding, more team members, more ecosystem. It’s a key qualifier as a serious player in the startup world. You hardly ever see a Silicon Valley startup without one, no matter how early stage.
The pitch deck has replaced it lately, but that takes more time to read and it’s harder to find the key info quickly. (One exception to this is the deck Hank Cho sent me; one of the best I’ve seen in a while.)
So google “Executive Summary”, look at several and put one one together. Send it to me and I’ll critique it for you. Make it less words, more impact, numbers, facts, the team.
It will also show where your holes are.
1. Let’s Loosen Up
The current startup scene combined with our poor economic/job situation is causing many people to panic a bit. It’s understandable, but if it transfers to your persona as a startuper, it won’t help. Many people I meet are very rigid, look a little scared but fake a smile, unable to open themselves to criticism. This doesn’t get investors excited.
Sometimes a 20-30% change or add to your business can make a major difference. Not a complete pivot, that implies 90-180 degree change, but be open to suggestions by those who’ve been there before. Maybe change your name, change your graphics(!), merge/acquire/acq-hire, drop yours for another better one.
Let go of your ego, let go of some equity.
The goal is to build long term sustainable businesses and revenue streams. Add smart people to your circle for the bigger good of the company. Loosen up, smile, have fun. But make some money for everyone involved. Be better.
@tomnora
by tomnora | Jul 18, 2012 | Business Development, early stage, startup CEO, venture
Here is a blog I wrote last February, after giving Klout a try then feeling cheated of my time. Here we are 5 months later as I see unfortunate colleagues trying it.
“Stick a Fork in Klout – They Are Done” — Frustrated User, November 2011
One of the reasons that Google and Facebook and Twitter continue to march forward and upward is that they simply work and don’t exploit people very much. Maybe Facebook exploits more than others, but they overcompensate by giving more than they get – balancing their needs (your eyeballs and time on their ads) with providing amazing amount of previously unrealized value to your life – information, sharing, bite sized things that make you feel good or laugh, in Google’s case great tools to run your life or business. In the end they win revenue-wise, your clicks get them revenue, but I can say I’ve gotten so many benefits from these companies (yes, even Facebook). Their value went far beyond even their imagination.
Then you have companies like Klout and a few others. I know, Klout has raised $40 million, has gotten several of the social-rati to testify to it’s greatness, it will soon have more accuracy, more SM metrics, etc. But I’ve “played Klout” twice – about a year ago and then again over the past 2 weeks, and the up/down experience is pretty unsatisfying. Maybe it was a good idea, but in the end a bad product with too many missteps to recover.
Here are some of the problems:
1) It doesn’t work – If you look at the”most influential” in any category it’s pretty far from the actual truth.
2) It is very incomplete. It misses over 50% of my actual Internet/Social activity.
3) It can be easily gamed- I’ve easily manipulated it.
4) People change their behavior – from their real priorities to Klouts priorities to improve their score.
5) The Perks are mostly non-existent –
They fool you into believing that your coolness, i.e. ability to develop your business rep, is controlled by them. Shame.
So don’t waste your time, it’s all over there. It was barely worth my time to write this except maybe it will help others not waste theirs. @tomnora
by tomnora | Jun 30, 2012 | Angel Investor, audio, Business Development, CEO Succession, early stage, Hawaii, Launch, startup, startup CEO, Tom Nora
About a year ago, during a speech I was giving for a Hacker News group, someone in the audience brought up the notion that “Failure Is Good”, i.e. Fail Fast, Fail Often. This is a major change in thinking from the past, due to many factors, and it makes a lot of sense. Rapid prototyping of web apps and mobile apps now means rapid prototyping of startups.
Since everything in life is becoming an app and MVP is good enough to actually attract revenue and/or funding, you can actually try something and throw it away within a few weeks. The cost for this is from $0 to $5,ooo.
The problem is when someone tries this over and over with the same result – junking it. I see a lot of this in my circles There is a price for doing this; you wer yourself out, lose credibility, waste peoples money and time, lose friends, etc.
A better option is to vastly improve your odds each time by getting smarter, refining, capitalizing on mistakes, getting help in the areas where you’re weak, have less ego and more focus on not accepting failure.
If you add up all the attempts to launch startups over the past 2-3 years by all participants, there are probably at least a million failures. Many of these were stepping stones to better things and/or a quite valuable learning process, maturity, personal growth. But over half were probably unnecessary ego bursts and fleeting ideas where deep down inside the founder knows it ain’t gonna happen but keeps going for many reasons.
Most people are very good at one thing at a time, not five so pick ONE and try that role and let as many others as possible help prevent failure number one million and one. @tomnora
by tomnora | Jun 28, 2012 | Business Development, CEO Succession, early stage, founder, Revenue Growth, Scalability, startup CEO, Tom Nora, venture
Great CEO Succession story.
Sales Driven company – finally!
How LinkedIn Has Turned Your Resume Into A Cash Machine – Forbes.
via How LinkedIn Has Turned Your Resume Into A Cash Machine – Forbes.
by tomnora | May 29, 2012 | Angel Investor, Business Development, CEO Succession, early stage, founder, photography, Revenue Growth, Scalability, startup, startup CEO, Tom Nora, venture
A few things have happened recently to cause me to look a little closer at NY for the next amazing companies in Internet technology. First, a friend announced that they were moving their startup geo-lo based company from L.A. to New York; Second, I caught the recent live stream of the Disrupt NYC Hackathon; Third, A New York Times article about how NYC’s “allure” is increasing.
I know, it’s a very expensive place to live and do business, lots of traffic, etc. I’ve done it before. But if a Tipping Point could be created there it could over come the costs. Here are some of the factors:
(1) Amazing Engineering Skills – Let’s just start with the big one. There is a highly under-known fact in the software engineering world – many of the best developers and architects are not in Silicon Valley, but in the New York metro area. Between AT&T, the Financial houses and all the great local engineering schools they’re not only the best but there are a lot of them. C++ and Object Oriented design were invented at AT&T, and there are many more examples. New York developers have less attitude, more performance. They’re expensive , but a very large and strong group.
(2) Long Term Scalability – See #4 below – Over time, s a comapny tries to get into a rhythm of continuous growth, they need to develop a reliable growth model. To do this you need human resources beyond techo-nerds – sales, marketing, strategy, bus dev. These people abound in New York. You also need infrastructure and friendly government. Again, New York blows California away here.
(3) Mentor Network – Retired Fortune 500 executives, Harvard/Princeton/Yale scholars, Financial Industry experts, many successful entrepreneurs.
(4) Respect for BUSINESS – Sales, Marketing, Advertising, Strategy were all practically invented in NYC.
(5) Diversified Portfolio of Industries – The best startups draw from several disparate industries around them to be able to grow and learn and diversify. New York is the Fashion, Financial, Art, … (fill in the blank) capital of the world.
(6) Spirit – Nobody has has the same type of spirit as New Yorkers; you know this if you’ve ever been there, especially if you’ve done business there. It has some kind of magic in the air.
(7) Night Life – Many budding high technology centers aren’t the best in terms of top cultural options and the best restaurants. Well, New York… no need to explain.
I could go on, but the combination above is plenty for a startup tipping point. Just watch the Disrupt videos, they’ll give you a glimpse. I’vealways loved New York and doing business there, even though I’m a born and bred Californian. Now they’re heading toward my niche, very exciting. Maybe Zuckerberg should’ve put Facebook there instead of Silicon Valley. Maybe FB stock would be going up instead of down right now.
[Facebook Stock Could Fall Twice as Far Before It Hits Bottom]
@tomnora
by tomnora | May 24, 2012 | Business Development, CEO Succession, early stage, founder, Revenue Growth, Scalability, startup, startup CEO, Tom Nora, venture
I’m paraphrasing a Clinton/Carville line “It’s The Economy, Stupid” in the title above. They used this to win the 1996 election by rallying people who were tired of such a weak, debt ridden economy. Sound familiar?
The Bubble Begins To Pop
Today it was announced that Betterworks is shutting down after $10.5 million in investment and 18 months of operation. Incredible but not. Around town people have been saying that BetterWorks is one of the strongest startups in L.A. They actually threw a party a month ago “The Silicon Beach 500”, celebrating the amazing growth of local startups.
Betterworks is one of many companies these days that aren’t really companies, they’re an idea, good hype, the ability to trick the public while they’re trying to work it out (We’re doing Great, We’re killing it. We’re hiring.) and the arrogance to say we don’t need any help. I could name another 20 startup in L.A. alone that are in the same boat – they are failing and will shut down eventually, but right now are promoting the facade of success and growth when they’re not either. I won’t names names, but I see their ads on the web. “we’re growing”, “dog friendly workplace”” We Love Startups!”. What about REVENUE and GROWTH and PROFIT and PREDICTABILITY? These are the definitions of Scalability.
Currently early stage startups all want the Facebook model – L U C K. Mark Zuckerberg invented something by accident that grew so far beyond his wildest dreams that it could cover a thousand mistakes. He got funded while wearing jeans and a hoodie. But eventually Facebook had to make Revenue and Profit. Be Scalable.
Most companies aren’t like that. They require good decisions and actions DAILY for YEARS.
Betterworks actually has/had a great idea, they just didn’t quite know how to properly build a business for the long term, and refused to listen to advice. I know that’s harsh, but another few hundred companies are doing the same right now. These companies stifle innovation, not promote it and teach the wrong skils – they need to be called out.
The result will be thousands of pissed off, unemployed people sitting on the beach in Santa Monica wondering what the hell happened. After the 2000 crash Profit and Revenue came back into style, spawning and reinforcing real companies like Google and Salesforce.com which are Profitable and Grow. 2013 will repeat the cycle, so let’s all change our thinking, get back to basics, put the egos aside and respect the expertise available to us. Contact me if you’re in this camp. @tomnora
