TALK LESS! (or, the fine art of Sales)

The current massive movement of new startups is an awesome moment in our time. The power of the individual is unprecedented.

But one of the problems with the new would be all-functions entrepreneur is lack of training in some of the key areas of entrepreneurship – SALES skills. The technology has changed, but the art of selling and closing sales has not. Humans make decisions by being convinced by other humans, even if the convincing is implemented by automation, data mining, and semantics. Respect the human sales skills.

In most of the pitches I get from early stagers these days, they start talking and demoing and don’t know when to quit. They keep “selling” me. This one one of the most fundamental mistakes of selling. It’s much better to say as little as possible, then shut up and listen as much as possible. Pretend you’re interviewing the other person and you want them to talk. You’ll be amazed.

When I hear a pitch, I want to ask questions, probe, dig deeper into specific subjects. If someone talks too much I often forget or lose interest in my original questions. I also feel like they must be a bit desperate. The other night someone was trying to show me a demo of their mobile app in a loud bar. Since we couldn’t hear the audio, they were trying to scream the features to me. Very sad demo.

So don’t talk so much, listen more, you’ll close more sales.  @tomnora

The Art of Sales by Alec Baldwin :

http://j.mp/ILFWw3

My Response to “The dirty secret behind the incubator boom” in #VentureBeat

This is great! Congrats to Mr. Dao for stepping up to this. Thx @lieslchang for forwarding. I was at that same pitch fest. This is what I call “Harvesting Youth”.

I think MVP is usually MVBS. There are so many things wrong with the current climate. I’ve written about this many times in my blog, often being called a spoil-sport. Many “mentors” are teaching young entrepreneurs the wrong things, in order to cherry pick them for their own projects. They’re being taught to recite stupid sayings like “Killing It” and “Pivot” and “Seed Round” when they’re doing none of those.

A $50K seed round? $25K?

As someone in the startup world for over 20 years it’s sad to watch what the word startup has become, sunk to. A startup is inventing, it’s UNIQUE technology, UNIQUE idea, UNIQUE deployment. A shoe store is not a startup. A startup is something to be nurtured, built, caressed, enhanced.

For the L.A. vs. Silicon Valley comparison, these mini-launches aren’t helping L.A.s reputation. There are some incredible companies growing in L.A., but way too many fake startups.

The other crazy thing going on? Now everyone says “I’m gonna learn to code”. Ridiculous.

@tomnora

 

The dirty secret behind the incubator boom

500 Startups? How about 5000!

Southern California is going to reach the tipping point. A year ago I wasn’t so sure but now it’s getting crazy. Craig Page @CraigDPage hosted a party 2 weeks ago in Santa Monica that celebrated 500 startups in the SM/Venice ecosystem known as Silicon Beach these days, and he may not be far off.

Then last week there was a Venice Town Hall where you could see that locals are in awe of the influx of startups in their (my) little town by the beach. They’re calling it a Venissaince.

Orange County is growing some amazing companies like @signnow who is attracting Tier 1 VC funding @vkhosla.

Coworking spaces, Incubators, etc. Santa Barbara, Ventura, San Diego, Downtown L.A., on and on. C++ meetups where 100 people show up. Jason Nazar @jasonnazar meetings where 400 people show up! Jason Calacanis @jason Startup interview show @TWIstartups with some of the top startup people in the world, who seem to visit L.A. a lot these days. Google has 500 people here now and is building bike paths in Venice. Startup USC. Startup UCLA. Factual! SpaceX.

I love it. I guess it could happen, So Cal could surpass Silicon Valley some day. Never thought I’d say that. My home town.

Oh well….  5000 could easily happen.   @tomnora