It’s The Profit and Growth, Stupid.

by | May 24, 2012 | Business Development, CEO Succession, early stage, founder, Revenue Growth, Scalability, startup, startup CEO, Tom Nora, venture

I’m paraphrasing a Clinton/Carville line “It’s The Economy, Stupid” in the title above. They used this to win the 1996 election by rallying people who were tired of such a weak, debt ridden economy. Sound familiar?

The Bubble Begins To Pop

Today it was announced that Betterworks is shutting down after $10.5 million in investment and 18 months of operation. Incredible but not. Around town people have been saying that BetterWorks is one of the strongest startups in L.A. They actually threw a party a month ago “The Silicon Beach 500”, celebrating the amazing growth of local startups.

Betterworks is one of many companies these days that aren’t really companies, they’re an idea, good hype, the ability to trick the public while they’re trying to work it out (We’re doing Great, We’re killing it. We’re hiring.) and the arrogance to say we don’t need any help. I could name another 20 startup in L.A. alone that are in the same boat – they are failing and will shut down eventually, but right now are promoting the facade of success and growth when they’re not either. I won’t names names, but I see their ads on the web. “we’re growing”, “dog friendly workplace”” We Love Startups!”. What about REVENUE and GROWTH and PROFIT and PREDICTABILITY? These are the definitions of Scalability.

Currently early stage startups all want the Facebook model – L U C K. Mark Zuckerberg invented something by accident that grew so far beyond his wildest dreams that it could cover a thousand mistakes. He got funded while wearing jeans and a hoodie. But eventually Facebook had to make Revenue and Profit. Be Scalable.

Most companies aren’t like that. They require good decisions and actions DAILY for YEARS.

Betterworks actually has/had a great idea, they just didn’t quite know how to properly build a business for the long term, and refused to listen to advice. I know that’s harsh, but another few hundred companies are doing the same right now. These companies stifle innovation, not promote it and teach the wrong skils – they need to be called out.

The result will be thousands of pissed off, unemployed people sitting on the beach in Santa Monica wondering what the hell happened. After the 2000 crash Profit and Revenue came back into style, spawning and reinforcing real companies like Google and Salesforce.com which are Profitable and Grow. 2013 will repeat the cycle, so let’s all change our thinking, get back to basics, put the egos aside and respect the expertise available to us.  Contact me if you’re in this camp. @tomnora

Updates on Startup Workshops and the Startup we’re launching

by | May 14, 2012 | Angel Investor, Business Development, CEO Succession, early stage, founder, Launch, Revenue Growth, Scalability, startup, startup CEO, Tom Nora, venture

I started a new group 2 months ago in Los Angeles – Startup Workshops – #SUWSLA to teach startup success concepts and try to launch new startups.We have over 100 members now, have had a few meetings and are in the process of launching a new startup with some of the members. Below is my update to the group today. Please feel free to join (it’s free to join) even if you’re not in LA, you can get involved in the discussion and we travel to many other places. And if you are in So Cal, please join us for one of these events. The next one is a Happy Hour Thursday night in West Hollywood.

Message to group 5/14/2012:

This group now has over 100 members, with minimal exposure – pretty cool.

I never had a goal of maximizing overall # of members, just to provide tools that can be used immediately as well as a network where members actually help each other to start and grow startups. So far, so good – we have some pretty amazing people in the group and we’ve (almost) started a startup.

HAPPY HOUR – looking forward to this, 16 rsvps so far plus a few more I know of. The goal of this is to make connections and hear about the startup we launched together in April. There’s a lot of frustration in trying to get a business going, especially when it relies on technology to succeed, so please come if you can and bring a friend who is interested in the startup thing.

STARTUP #1 “LAUNCHED” – WE’RE STILL EARLY EARLY STAGE – Last week we had our second meeting, this week we’ll have our third, with home work assignments, so it looks we may be actually doing something here. It’s an experiment so stay tuned. We have a strong team, but we’re still looking for more development skills.

NEXT GENERAL MEETINGS – I’m getting ready to announce this, leaning toward Funding The Startup as a topic. I’m trying to finalize sponsors and the venue. Not sure if we should try to launch another startup after this one, what does everybody think? Starting to look like an incubator here. Also working on an Orange County meeting for late June, details coming. Also looking at Palo Alto, Scottsdale, Boulder, Austin from inquiries there.

Hopefully I’ll see/meet you Thursday night or soon after.    @tomnora

TALK LESS! (or, the fine art of Sales)

by | May 5, 2012 | Angel Investor, Business Development, CEO Succession, early stage, founder, Launch, Revenue Growth, Scalability, startup, startup CEO, Tom Nora, venture

The current massive movement of new startups is an awesome moment in our time. The power of the individual is unprecedented.

But one of the problems with the new would be all-functions entrepreneur is lack of training in some of the key areas of entrepreneurship – SALES skills. The technology has changed, but the art of selling and closing sales has not. Humans make decisions by being convinced by other humans, even if the convincing is implemented by automation, data mining, and semantics. Respect the human sales skills.

In most of the pitches I get from early stagers these days, they start talking and demoing and don’t know when to quit. They keep “selling” me. This one one of the most fundamental mistakes of selling. It’s much better to say as little as possible, then shut up and listen as much as possible. Pretend you’re interviewing the other person and you want them to talk. You’ll be amazed.

When I hear a pitch, I want to ask questions, probe, dig deeper into specific subjects. If someone talks too much I often forget or lose interest in my original questions. I also feel like they must be a bit desperate. The other night someone was trying to show me a demo of their mobile app in a loud bar. Since we couldn’t hear the audio, they were trying to scream the features to me. Very sad demo.

So don’t talk so much, listen more, you’ll close more sales.  @tomnora

The Art of Sales by Alec Baldwin :

http://j.mp/ILFWw3

500 Startups? How about 5000!

by | Apr 18, 2012 | Angel Investor, Business Development, CEO Succession, early stage, founder, Revenue Growth, Scalability, startup, startup CEO, Tom Nora, venture

Southern California is going to reach the tipping point. A year ago I wasn’t so sure but now it’s getting crazy. Craig Page @CraigDPage hosted a party 2 weeks ago in Santa Monica that celebrated 500 startups in the SM/Venice ecosystem known as Silicon Beach these days, and he may not be far off.

Then last week there was a Venice Town Hall where you could see that locals are in awe of the influx of startups in their (my) little town by the beach. They’re calling it a Venissaince.

Orange County is growing some amazing companies like @signnow who is attracting Tier 1 VC funding @vkhosla.

Coworking spaces, Incubators, etc. Santa Barbara, Ventura, San Diego, Downtown L.A., on and on. C++ meetups where 100 people show up. Jason Nazar @jasonnazar meetings where 400 people show up! Jason Calacanis @jason Startup interview show @TWIstartups with some of the top startup people in the world, who seem to visit L.A. a lot these days. Google has 500 people here now and is building bike paths in Venice. Startup USC. Startup UCLA. Factual! SpaceX.

I love it. I guess it could happen, So Cal could surpass Silicon Valley some day. Never thought I’d say that. My home town.

Oh well….  5000 could easily happen.   @tomnora