The Executive Summary; Loosen Up a bit.

 

1. The Executive Summary

I often get inquiries about getting involved in early stage companies here and around the country.

The beginning point to discussing a startup the Executive Summary of the company, which lays out the key facts about a startup in 1-2 pages. But I’ve noticed that in L.A. it’s the exception rather than the norm, people want to meet first. Real investors don’t usually work that way.

The Executive Summary is CRITICAL to getting prospective investors excited. Without it you have little chance of getting the next step – a meeting to discuss the project and funding, more team members, more ecosystem. It’s a key qualifier as a serious player in the startup world. You hardly ever see a Silicon Valley startup without one, no matter how early stage.

The pitch deck has replaced it lately, but that takes more time to read and it’s harder to find the key info quickly. (One exception to this is the deck Hank Cho sent me; one of the best I’ve seen in a while.)

So google “Executive Summary”, look at several and put one one together. Send it to me and I’ll critique it for you. Make it less words, more impact, numbers, facts, the team.

It will also show where your holes are.

 

1. Let’s Loosen Up

The current startup scene combined with our poor economic/job situation is causing many people to panic a bit. It’s understandable, but if it transfers to your persona as a startuper, it won’t help. Many people I meet are very rigid, look a little scared but fake a smile, unable to open themselves to criticism. This doesn’t get investors excited.

Sometimes a 20-30% change or add to your business can make a major difference. Not a complete pivot, that implies 90-180 degree change, but be open to suggestions by those who’ve been there before. Maybe change your name, change your graphics(!), merge/acquire/acq-hire, drop yours for another better one.

Let go of your ego, let go of some equity.

The goal is to build long term sustainable businesses and revenue streams. Add smart people to your circle for the bigger good of the company. Loosen up, smile, have fun. But make some money for everyone involved. Be better.

@tomnora

A Million Failures

A Million Failures

About a year ago, during a speech I was giving for a Hacker News group, someone in the audience brought up the notion that “Failure Is Good”, i.e. Fail Fast, Fail Often. This is a major change in thinking from the past, due to many factors, and it makes a lot of sense. Rapid prototyping of web apps and mobile apps now means rapid prototyping of startups.

Since everything in life is becoming an app and MVP is good enough to actually attract revenue and/or funding, you can actually try something and throw it away within a few weeks. The cost for this is from $0 to $5,ooo.

The problem is when someone tries this over and over with the same result – junking it. I see a lot of this in my circles There is a price for doing this; you wer yourself out, lose credibility, waste peoples money and time, lose friends, etc.

A better option is to vastly improve your odds each time by getting smarter, refining, capitalizing on mistakes, getting help in the areas where you’re weak, have less ego and more focus on not accepting failure.

If you add up all the attempts to launch startups over the past 2-3 years by all participants, there are probably at least a million failures. Many of these were stepping stones to better things and/or a quite valuable learning process, maturity, personal growth. But over half were probably unnecessary ego bursts and fleeting ideas where deep down inside the founder knows it ain’t gonna happen but keeps going for many reasons.

Most people are very good at one thing at a time, not five so pick ONE and try that role and let as many others as possible help prevent failure number one million and one. @tomnora

Southern California #Angels and Their Investments

Southern California Angels on Twitter and Facebook

Are you a southern California angel (or do you know one) who’d like to be on our list?

Click here to add an angel.

 

Jason Calacanis (Los Angeles)
http://www.twitter.com/jason
http://www.facebook.com/jcalacanis

Sample Investments:
http://www.twitter.com/backupify

http://www.twitter.com/gdgt

http://www.twitter.com/blippy

http://www.twitter.com/rapportive

http://www.twitter.com/gowalla
http://www.twitter.com/challengepost
http://www.twitter.com/chartbeat

Matt Coffin (Los Angeles)
http://www.twitter.com/mattcoffin

Sample Investments:

http://www.twitter.com/demandmedia
http://www.twitter.com/rubiconproject
http://www.twitter.com/docstoc
http://www.twitter.com/ebureau
http://www.twitter.com/cyberrain
http://www.twitter.com/inadco
http://www.twitter.com/unsubscribeme
http://www.twitter.com/adlyads
http://www.twitter.com/hautelook

Paige Craig (Los Angeles)
http://twitter.com/paigecraig
http://www.facebook.com/paigecraig

Sample Investments:
http://twitter.com/betterworks
http://twitter.com/dealquad
http://twitter.com/backtype
http://twitter.com/kiip
http://twitter.com/mobileroadie
http://twitter.com/contextlogic
http://twitter.com/styleseat
http://twitter.com/plancast
http://twitter.com/klout
http://twitter.com/postling
http://twitter.com/takelessons
http://twitter.com/metricly
http://twitter.com/livematrix
http://twitter.com/ecomom
http://twitter.com/indinero
http://twitter.com/socialrewards

John Greathouse (Santa Barbara)
http://twitter.com/johngreathouse

Sample Investments:
http://twitter.com/rightscale
http://twitter.com/appfolio
http://twitter.com/frontiertech

Sean Jacobsohn (Santa Monica)
http://twitter.com/sjacobsohn

Sample Investments:
http://twitter.com/linkedin
http://twitter.com/offermatic
http://twitter.com/strongtech

Paul Kedrosky (La Jolla)
http://twitter.com/pkedrosky

Sample Investments:
http://twitter.com/mozes
http://twitter.com/firstrain
http://twitter.com/xpenser
http://twitter.com/stocktwits
http://twitter.com/weathertrends

Clark Landry (Los Angeles)
http://twitter.com/clandry
http://www.facebook.com/clarkwlandry

Sample Investments:
http://twitter.com/edgecast_cdn
http://twitter.com/burstly
http://twitter.com/ecomom
http://twitter.com/citymommy
http://twitter.com/310labs

Beau Laskey (Los Angeles)
http://twitter.com/beaulaskey
http://www.facebook.com/profile.php?id=1039099299

Sample Investments:
http://twitter.com/playdom
http://twitter.com/photobucket

Peter Lee (Los Angeles)
(Baroda Ventures)
http://twitter.com/ptlee
http://www.facebook.com/ptlee

Sample Investments:
http://twitter.com/steelhousemedia
http://twitter.com/gamecrush

Howard Lindzon (Coronado)
http://twitter.com/howardlindzon
http://www.facebook.com/howardlindzon

Sample Investments:
http://twitter.com/tweetdeck


http://twitter.com/betaworks
http://twitter.com/bitly


http://twitter.com/stocktwits
http://twitter.com/zentact

http://twitter.com/mytrade

http://twitter.com/limosdotcom

http://twitter.com/buddymedia

Thomas McInerney (Los Angeles & San Francisco)
http://twitter.com/tgmtgm
http://www.facebook.com/tgmtgm

Sample Investments:

http://twitter.com/mochimedia
http://twitter.com/blockchalk

http://twitter.com/gamesalad

http://twitter.com/cyberrain

http://twitter.com/shopflick

http://twitter.com/socialpicks

http://twitter.com/postling

http://twitter.com/burstly

http://twitter.com/mogotix

http://twitter.com/flingotv

Farhad Mohit (Los Angeles)
http://twitter.com/farhad667
http://www.facebook.com/farhad667

Sample Investments:
http://twitter.com/bizrate
http://twitter.com/shopzilla

Brian Norgard (Los Angeles)
http://twitter.com/briannorgard

Sample Investments:
http://twitter.com/adlyads
http://twitter.com/q_angellist
http://twitter.com/flowtown
http://twitter.com/grockit

Talmadge O’Neill (Prague & Los Angeles)
http://twitter.com/talmadgeorion
http://www.facebook.com/talmadge.oneill

Sample Investments:
http://twitter.com/pollenware
http://twitter.com/bluebeam
http://twitter.com/kijubi
http://twitter.com/linkedin
http://twitter.com/chegg
http://twitter.com/eharmony
http://twitter.com/teslamotors

Michael Parekh (NYC & Los Angeles)
http://twitter.com/mparekh
http://www.facebook.com/mparekh

Sample Investments:
http://twitter.com/stocktwits
http://twitter.com/eqal
http://twitter.com/seesmic
http://twitter.com/scanscout
http://twitter.com/dogster
http://twitter.com/loomia

Mark Suster (Los Angeles)
http://twitter.com/msuster
http://www.facebook.com/msuster

Sample Investments:
http://twitter.com/ecomom
http://twitter.com/gendaigame
http://twitter.com/laughstub

Is #NewYork the Next Startup Land of Oz?

A few things have happened recently to cause me to look a little closer at NY for the next amazing companies in Internet technology. First, a friend announced that they were moving their startup geo-lo based company from L.A. to New York; Second, I caught the recent live stream of the Disrupt NYC Hackathon; Third, A New York Times article about how NYC’s “allure” is increasing.

I know, it’s a very expensive place to live and do business, lots of traffic, etc. I’ve done it before. But if a Tipping Point could be created there it could over come the costs. Here are some of the factors:

(1) Amazing Engineering Skills – Let’s just start with the big one. There is a highly under-known fact in the software engineering world – many of the best developers and architects are not in Silicon Valley, but in the New York metro area. Between AT&T, the Financial houses and all the great local engineering schools they’re not only the best but there are a lot of them. C++ and Object Oriented design were invented at AT&T, and there are many more examples. New York developers have less attitude, more performance. They’re expensive , but a very large and strong group.

(2) Long Term Scalability – See #4 below – Over time, s a comapny tries to get into a rhythm of continuous growth, they need to develop a reliable growth model. To do this you need human resources beyond techo-nerds – sales, marketing, strategy, bus dev. These people abound in New York. You also need infrastructure and friendly government. Again, New York blows California away here.

(3) Mentor Network – Retired Fortune 500 executives, Harvard/Princeton/Yale scholars, Financial Industry experts, many successful entrepreneurs.

(4) Respect for BUSINESS – Sales, Marketing, Advertising, Strategy were all practically invented in NYC.

(5) Diversified Portfolio of Industries – The best startups draw from several disparate industries around them to be able to grow and learn and diversify. New York is the Fashion, Financial, Art, … (fill in the blank) capital of the world.

(6) Spirit – Nobody has has the same type of spirit as New Yorkers; you know this if you’ve ever been there, especially if you’ve done business there. It has some kind of magic in the air.

(7) Night Life – Many budding high technology centers aren’t the best in terms of top cultural options and the best restaurants. Well, New York… no need to explain.

I could go on, but the combination above is plenty for a startup tipping point. Just watch the Disrupt videos, they’ll give you a glimpse. I’vealways loved New York and doing business there, even though I’m a born and bred Californian. Now they’re heading toward my niche, very exciting. Maybe Zuckerberg should’ve put Facebook there instead of Silicon Valley. Maybe FB stock would be going up instead of down right now.

[Facebook Stock Could Fall Twice as Far Before It Hits Bottom]

@tomnora