by tomnora | Jun 13, 2013 | Angel Investor, Business Development, early stage, Hawaii, Hiring, Jobs, Scalability
I’m building my own job hunting tool to try to fix the broken inefficient systems currently out there. I was interviewed by Forbes recently and asked to comment on the job hunting process and my opinion of applying online to jobs. Here’s an excerpt of my answers…
Great topic. The market has shifted in several ways – automation, obsession with young malleable low cost employees and the current bad economy – these factors have rendered the online job boards obsolete. Remember, job boards and online hiring were invented almost 20 years ago and popularized by Monster. Machines took over the process and proved to be a weak substitute for humans. The only major innocations since then are automatic resume reders which harm as much as they help.
Many article point out that networking and referrals are the most effective ways to get hired, and I tend to agree. There are many human emotions, loyalties, friendships, favors, proximities, etc. that have more weight than what resonator tells an HR person. There is also a lot of campaigning – with a weak economy and ineffective government help people want to help others that they know to get hired and survive all this. They for their cousin or friend or roommate for that job paying 80K plus benefits.
Online job systems assume the most important factor in hiring is qualifications, and that is far from the truth. The top factors are familiarity, recommendations, in-person meetings, personal prejudices and empathy. Many under-qualified get hired every day over better candidates. The bad economy amplifies that. Just look at acqi-hiring or the San Francisco tech ecosystem.
The way computers and social media and machine learning are used to streamline the hiring process must change and augment reality as it is today, not try to alter it. @tomnora
by tomnora | Apr 1, 2013 | Angel Investor, Business Development, CEO Succession, early stage, founder, Launch, Revenue Growth, Scalability, startup, startup CEO, Tom Nora, venture
After a recent speech I gave for startups, I was interviewed by Jennifer DesRosiers (love that name!) about tech startups. Here are my answers…
When did you first discover your love of technology?
>> When I was a 11 my brother built a homemade crystal radio. It was fascinating to see him assemble these inert parts and then hear sound come out. From then on I was hooked on technology and electronics.
What is your favorite part of your job?
>> The unknown factor, the challenge to create the future and make something grow from nothing.
What sparked the idea for NeoRay?
>> The original idea for me came from seeing people use their cellphones to buy from vending machines in Japan. Simultaneously Alessio watched his father create a PayPal competitor and he wanted to make something more futuristic for mobile payments; he then saw a WIRED article “Kill The Password!”. We compared notes and decided the timing was right for mobile payments without passwords leveraging advances in biometrics..
What in your opinion is the next big thing in technology?
>> The 15 Minute Website and Personal Website “Portfolios” – soon anyone will be able to build multiple personal sites with full e-commerce, payment systems, community, social networking, SEO, and big data analytics with no coding and very easy manipulation. Currently there is a barrier to this – you must know some coding to optimize this and it’s difficult to manage multiple sites. People and companies will have a portfolio of websites and not even think about it.. Most of the tools already exist but need a lot of refinement; it will take another 2-5 years.
What excites/interests you most about tech startups and what makes them successful?
>> The Scalability challenge. Much of my career has been dedicated to trying to create the alchemy of continuously growing a company. The progress of E-Commerce, HTML5, CSS3, PHP and Javascript have made it so any startup idea, tech or non-tech, can become reality with very little money or work. The difficult step has shifted from launch to revenues, scalability, growth.
This is exciting because it allows so many people to give it a try which equals more great ideas coming to light, but still requires a great idea and great execution to have larger success and growth. Pretty soon the most important people at startups will shift back from developers to those that can create and sustain growth.
by tomnora | Mar 7, 2013 | Angel Investor, CEO Succession, early stage, founder, Hawaii, Launch, Scalability, startup, startup CEO, Tom Nora
- What are people doing now because your product doesn’t exist, what is the pain you will solve?
- What is it that you know about your specific niche that other companies do not?
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How and when does this make revenue and profits? What is the growth graph?
@tomnora
by tomnora | Jan 19, 2013 | Angel Investor, Business Development, CEO Succession, early stage, founder, Hawaii, Revenue Growth, Scalability, startup, startup CEO, venture
Most startup entrepreneurs focus on one thing throughout the lifecycle of their company: bringing in CASH. C-A-S-H. Cash through investments, revenues, borrowing from F&F, VCs, convertible notes, deal terms, angels, etc. All of these things are magical words to early stagers. I attend and host many meetups and conferences for startups, and consult to several startups, and every founder is inevitably talking about Cash. Cash on Hand, The next Round, we just need $XXX,XXX. Cash, Cash, Cash.
A different way to improve your cash situation is the indirect one – reduce Friction Costs in your ecosystem with peripheral influencers.
In Silicon Valley, Boston, Boulder and a few other places, the growth of the startup world has vastly been enhanced over the past 10 to 30 years by professionals who are not VCs or developers or entrepreneurs – they’re the Accountants, Attorneys, Consultants, Professors, Marketing firms and others who have tremendous influence over VCs, Angels and prospective customers. They are trusted, fairly impartial, focused, big picture and practical. They’re also critical to the processes of business.
If you want to make money rain from the sky, nurture these people with sincerity over long periods of time, not just when you need them. They decrease the friction in doing business by connecting the right people, finding the quickest path between 2 points, making warm vs. cold introductions and telling entrepreneurs when “it ain’t gonna happen”.
So find some of these people and get to know them – here are 10 things you can do:
1. buy them a cup of coffee
2. be real with them, when you don’t need anything.
3. Help them out with something they’re working on.
4. Read What Would Google Do? by Jeff Jarvis.
5. Join my meetup group; you’ll find many of them there and can connect no matter where you live: meetup.com/Startup-Workshops/
6. Invite them to speak at an event you’re hosting.
7. Contact me and I’ll help you find and meet the right people.
8. Create something very cool, nothing gets attention like that.
9. Be a connector. Connect 2 people without any self interest; I do this almost daily.
10. Become an authority on the flow of cash in startups, a very valuable skill.
Tom Nora
by tomnora | Dec 14, 2012 | Angel Investor, Business Development, CEO Succession, early stage, founder, Hawaii, Launch, Revenue Growth, Scalability, startup, startup CEO, Tom Nora, venture
Being the CEO of a startup is crazy, fun, very hard work, inclusive, humbling and of course can be quite rewarding. Weekends are meaningless. There is a continuous decision stream where each decision informs the next. Your mind is thinking 24 hours a day, even when you sleep.
When you’re the CEO of a startup, a real startup with product and some cash in the bank and/or revenue, there are 3 FULL TIME JOBS.
1. Raising Money – you are constantly doing this, preparing for this and thinking about this, whether it’s pre-seed, seed funding, debt, revenue, partnerships, IPO or other.
2. Managing and Properly Growing The Business – this includes several things, depending on the size of the enterprise: managing employees, administration, hiring, firing, leases, expenses, unhappy employees, fixing other problems, etc.
This piece is what often kills an otherwise great business, which justifys the case for less is more when it comes to employees and infrastructure.
3. Selling – The CEO of a startup must ABS, always be selling. You start every day working this, just like #1 above, they’re closely related. Using the CEO to close sales no matter what size the business is, is vital to success.
This piece emphasizes the importance of having an awesome, mature VP of Sales, if you can afford it; it takes a lot of pressure off and frees up the time of the CEO.
Overall, it can be the most exhilarating experience you’ve ever had, especially when things work. And it’s more accessible to most people than ever before. But it’s not for everyone – you must decide what your #1 goal is. If it’s to create a successful long term business, being the CEO should be something you’re willing to give up if it threatens goal #1. If your #1 goal is to try it out to see how it feels, then by all means do it, get professional help, and make the most of it. Contact me if you’re dead serious and I can help you. The Startup CEO by Tom Nora
