LinkedIn Recommendations and Endorsements

LinkedIn Recommendations and Endorsements

Yesterday I was checking my LinkedIn and ran across an old colleague/friends bio – Teo Yatman. It made me decide to spontaneously write an unsolicited recommendation for him (see below). I’ve only written recommendations on request in the past so this felt really fun, and a little strange to do.

I think the LinkedIn one-click endorsements are awesome, one of the best social media tools in a long time – they are so easy to do and eventually you crowd-vote someones list of skills, so it’s pretty accurate in most cases.

But the recommendations are still valuable – I recommend (no pun intended) that you try this – write a spontaneous recommendation for someone you’re linked to from your past. It will surprise them and cause good will.

Here’s the exchange between Teo and me…
LINKEDIN RECOMMENDATIONS
Tom Nora has recommended your work as Silicon Valley Sales and Sales Management at Mentor Graphics.

Dear Teo,
I’ve written this recommendation of your work to share with other LinkedIn users.

Details of the Recommendation: “Teo and I worked together for a brief time in Silicon Valley in 1987-88 and I’ve told this story many times over the past 20+ years:

I was managing a few account managers at Mentor Graphics, a fast growing high flyer in the EDA/CAE industry, we were #1 against several tough competitors – Daisy, Valid, the brand new Cadence, etc.

The problem was that in Silicon Valley we were losing to local favorites. In the middle of all this, Teo was amazing to watch – he exceeded his quotas every month and could predict almost to the dollar how much he would sell every month. Nobody else, including me, could even come close, or would want to make that commitment. He would get in his car and drive away then come back with a p.o. time after time. I still don’t know how he did it.

I learned a lot watching his positive disposition and his confidence – he always had a big smile. I haven’t seen Teo in over 20 years, but I’ve thought of him often when I lose confidence about closing a deal – “What would Teo do?” And usually it works! Thanks, Teo.”

Response from TEO:
Hi Tom!
Thanks so much for an awesome recommendation! I was surprised and amazed when I saw this. Please let me know if there’s anything I can do to help you in any way. I honestly enjoyed working with you back in the day. Hope you and your family are doing well. Do you live in SoCal? If I head down that way I’d love to connect with you – maybe a lunch in honor of the good ole days!
Heartfelt thanks!
Teo
@tomnora
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What does it feel like to be the CEO of a start-up? 3 FULL TIME JOBS.

Being the CEO of a startup is crazy, fun, very hard work, inclusive, humbling and of course can be quite rewarding. Weekends are meaningless. There is a continuous decision stream where each decision informs the next. Your mind is thinking 24 hours a day, even when you sleep.

When you’re the CEO of a startup, a real startup with product and some cash in the bank and/or revenue, there are 3 FULL TIME JOBS.

1. Raising Money – you are constantly doing this, preparing for this and thinking about this, whether it’s pre-seed, seed funding, debt, revenue, partnerships, IPO or other.

2. Managing and Properly Growing The Business – this includes several things, depending on the size of the enterprise: managing employees, administration, hiring, firing, leases, expenses, unhappy employees, fixing other problems, etc.

This piece is what often kills an otherwise great business, which justifys the case for less is more when it comes to employees and infrastructure.

3. Selling – The CEO of a startup must ABS, always be selling. You start every day working this, just like #1 above, they’re closely related. Using the CEO to close sales no matter what size the business is, is vital to success.

This piece emphasizes the importance of having an awesome, mature VP of Sales, if you can afford it; it takes a lot of pressure off and frees up the time of the CEO.

Overall, it can be the most exhilarating experience you’ve ever had, especially when things work. And it’s more accessible to most people than ever before. But it’s not for everyone – you must decide what your #1 goal is. If it’s to create a successful long term business, being the CEO should be something you’re willing to give up if it threatens goal #1. If your #1 goal is to try it out to see how it feels, then by all means do it, get professional help, and make the most of it. Contact me if you’re dead serious and I can help you. The Startup CEO by Tom Nora

The Executive Summary; Loosen Up a bit.

 

1. The Executive Summary

I often get inquiries about getting involved in early stage companies here and around the country.

The beginning point to discussing a startup the Executive Summary of the company, which lays out the key facts about a startup in 1-2 pages. But I’ve noticed that in L.A. it’s the exception rather than the norm, people want to meet first. Real investors don’t usually work that way.

The Executive Summary is CRITICAL to getting prospective investors excited. Without it you have little chance of getting the next step – a meeting to discuss the project and funding, more team members, more ecosystem. It’s a key qualifier as a serious player in the startup world. You hardly ever see a Silicon Valley startup without one, no matter how early stage.

The pitch deck has replaced it lately, but that takes more time to read and it’s harder to find the key info quickly. (One exception to this is the deck Hank Cho sent me; one of the best I’ve seen in a while.)

So google “Executive Summary”, look at several and put one one together. Send it to me and I’ll critique it for you. Make it less words, more impact, numbers, facts, the team.

It will also show where your holes are.

 

1. Let’s Loosen Up

The current startup scene combined with our poor economic/job situation is causing many people to panic a bit. It’s understandable, but if it transfers to your persona as a startuper, it won’t help. Many people I meet are very rigid, look a little scared but fake a smile, unable to open themselves to criticism. This doesn’t get investors excited.

Sometimes a 20-30% change or add to your business can make a major difference. Not a complete pivot, that implies 90-180 degree change, but be open to suggestions by those who’ve been there before. Maybe change your name, change your graphics(!), merge/acquire/acq-hire, drop yours for another better one.

Let go of your ego, let go of some equity.

The goal is to build long term sustainable businesses and revenue streams. Add smart people to your circle for the bigger good of the company. Loosen up, smile, have fun. But make some money for everyone involved. Be better.

@tomnora

A Million Failures

A Million Failures

About a year ago, during a speech I was giving for a Hacker News group, someone in the audience brought up the notion that “Failure Is Good”, i.e. Fail Fast, Fail Often. This is a major change in thinking from the past, due to many factors, and it makes a lot of sense. Rapid prototyping of web apps and mobile apps now means rapid prototyping of startups.

Since everything in life is becoming an app and MVP is good enough to actually attract revenue and/or funding, you can actually try something and throw it away within a few weeks. The cost for this is from $0 to $5,ooo.

The problem is when someone tries this over and over with the same result – junking it. I see a lot of this in my circles There is a price for doing this; you wer yourself out, lose credibility, waste peoples money and time, lose friends, etc.

A better option is to vastly improve your odds each time by getting smarter, refining, capitalizing on mistakes, getting help in the areas where you’re weak, have less ego and more focus on not accepting failure.

If you add up all the attempts to launch startups over the past 2-3 years by all participants, there are probably at least a million failures. Many of these were stepping stones to better things and/or a quite valuable learning process, maturity, personal growth. But over half were probably unnecessary ego bursts and fleeting ideas where deep down inside the founder knows it ain’t gonna happen but keeps going for many reasons.

Most people are very good at one thing at a time, not five so pick ONE and try that role and let as many others as possible help prevent failure number one million and one. @tomnora