How SaaS + Mobile has changed our world.

How SaaS + Mobile has changed our world.

In 2008 I was working on a post-merger integration project for a small company being acquired by a Fortune 100 behemoth. We looked at several SaaS based systems for accounting, sales automation, calendaring, product management, scheduling our company airplane, travel, etc. At the time SaaS just wasn’t mature enough and people at the company weren’t comfortable enough to make the change; too many old habits of installing software.

Because of this reluctance, almost every business process we depended on required the manual intervention of humans. The difference in efficiency between then and now is pretty amazing.

Today, only 5 years later, almost every task we performed then is gone, a complete turn over of an industry. These are now done either transparently in the background, in the cloud, or done using minimally invasive mobile apps. Spell-guesser, auto-fill, travel, accounting, calculating company valuations, facebook, pinterest, dropbox, codecademy, me writing this blog are all managed by a SaaS platform.

PaaS, IaaS and other derivatives of SaaS are proliferating but are just that, derivatives. Today SaaS is pretty much the norm; many, many human processes have been displaced more rapidly than ever in our history. We wouldn’t be able to imagine our lives without it, auto-save, no software loads, freemuim, mobile, access anywhere. I can even build server based websites with Drupal and MySQL now on an iPad in a coffee shop.

But more importantly, the labor of moving software around by humans and physical media and even the Internet has been taken down to almost zero. The software just doesn’t leave it’s cloud hosts anymore. This saves energy, mistakes, cost, time, client computer memory and bandwidth. It vastly reduces computer waste.

ewaste2

SaaS is the culmination of over 20 years of changes from ASPs, client-server, the web, higher speeds, always on, mobile 2.0, cloud computing, laptops HTML5 and many more innovations to finally reach the moment we’re in now. This speed of innovation has never been seen in history – not in automobiles, education or any industry.

The way we do things today is very different because of SaaS and the Internet. 80 year olds can build a Facebook page of their family’s photos or create a new business using a cellphone because of SaaS, without ever knowing anything about the guts underneath. I wonder where it will go next, what the next big change will be to make todays capabilities obsolete. You know it will happen.

> Connect with me here and on twitter @tomnora

Recent Interview for Workbridge

After a recent speech I gave for startups, I was interviewed by Jennifer DesRosiers (love that name!) about tech startups. Here are my answers…

When did you first discover your love of technology?

>> When I was a 11 my brother built a homemade crystal radio. It was fascinating to see him assemble these inert parts and then hear sound come out. From then on I was hooked on technology and electronics.

What is your favorite part of your job?

>> The unknown factor, the challenge to create the future and make something grow from nothing.

What sparked the idea for NeoRay?

>> The original idea for me came from seeing people use their cellphones to buy from vending machines in Japan. Simultaneously Alessio watched his father create a PayPal competitor and he wanted to make something more futuristic for mobile payments; he then saw a WIRED article “Kill The Password!”. We compared notes and decided the timing was right for mobile payments without passwords leveraging advances in biometrics..

What in your opinion is the next big thing in technology?

>> The 15 Minute Website and Personal Website “Portfolios” – soon anyone will be able to build multiple personal sites with full e-commerce, payment systems, community, social networking, SEO, and big data analytics with no coding and very easy manipulation. Currently there is a barrier to this – you must know some coding to optimize this and it’s difficult to manage multiple sites. People and companies will have a portfolio of websites and not even think about it.. Most of the tools already exist but need a lot of refinement; it will take another 2-5 years.

What excites/interests you most about tech startups and what makes them successful?

>> The Scalability challenge. Much of my career has been dedicated to trying to create the alchemy of continuously growing a company. The progress of E-Commerce, HTML5, CSS3, PHP and Javascript have made it so any startup idea, tech or non-tech, can become reality with very little money or work. The difficult step has shifted from launch to revenues, scalability, growth.
This is exciting because it allows so many people to give it a try which equals more great ideas coming to light, but still requires a great idea and great execution to have larger success and growth. Pretty soon the most important people at startups will shift back from developers to those that can create and sustain growth.

Updates on Startup Workshops and the Startup we’re launching

I started a new group 2 months ago in Los Angeles – Startup Workshops – #SUWSLA to teach startup success concepts and try to launch new startups.We have over 100 members now, have had a few meetings and are in the process of launching a new startup with some of the members. Below is my update to the group today. Please feel free to join (it’s free to join) even if you’re not in LA, you can get involved in the discussion and we travel to many other places. And if you are in So Cal, please join us for one of these events. The next one is a Happy Hour Thursday night in West Hollywood.

Message to group 5/14/2012:

This group now has over 100 members, with minimal exposure – pretty cool.

I never had a goal of maximizing overall # of members, just to provide tools that can be used immediately as well as a network where members actually help each other to start and grow startups. So far, so good – we have some pretty amazing people in the group and we’ve (almost) started a startup.

HAPPY HOUR – looking forward to this, 16 rsvps so far plus a few more I know of. The goal of this is to make connections and hear about the startup we launched together in April. There’s a lot of frustration in trying to get a business going, especially when it relies on technology to succeed, so please come if you can and bring a friend who is interested in the startup thing.

STARTUP #1 “LAUNCHED” – WE’RE STILL EARLY EARLY STAGE – Last week we had our second meeting, this week we’ll have our third, with home work assignments, so it looks we may be actually doing something here. It’s an experiment so stay tuned. We have a strong team, but we’re still looking for more development skills.

NEXT GENERAL MEETINGS – I’m getting ready to announce this, leaning toward Funding The Startup as a topic. I’m trying to finalize sponsors and the venue. Not sure if we should try to launch another startup after this one, what does everybody think? Starting to look like an incubator here. Also working on an Orange County meeting for late June, details coming. Also looking at Palo Alto, Scottsdale, Boulder, Austin from inquiries there.

Hopefully I’ll see/meet you Thursday night or soon after.    @tomnora

Even In The Quietest Moments (it’s lonely at the top)

“Even in the quietest moments, I wish I knew what I had to do”   – Supertramp

[This is about the loneliness of the CEO in a startup. A real startup, that has employees and funding and a going operation.]

 

It’s late on a Sunday night and you’re sitting alone preparing for the week ahead. It will include travel, employee issues, hiring, firing, product design, cash burn, a new facility, the next funding round and some client and partner visits. You have a great team for your little startup, in management and elsewhere. You have a few “startup whisperers” who advise you from afar, your parents are very supportive. Your spouse shows incredible patience and listens to your war stories every day. It’s not that you don’t love this, you do.

But in the end it’s all down to you. No matter how many people surround you, no matter who great your ecosystem is, being the CEO of a going startup is often a lonely job. By definition, in the final step of making many decisions is you alone making them.

  • Others depend on you to do this.
  • You have more information than anyone else in the company.
  • You get more blame and more accolades for results.
  • The outside world looks to you first, wants to talk to you.
  • No one is equal to you inside the company you need to maintain your leadership.

So it really is you alone.

 

How do you improve this situation? Draw from all these resources around you, especially external ones.

  • Pick one or 2 board members to get closer to, (pick the right ones).
  • Don’t ask for advise or what to do, that will confuse you and they contradict each other over time.
  • Find an old college or high school friend who’s disconnected from the business. Or a favorite teacher or professor.
  • Pay attention when outside mentors magically appear in your circle; I’ve met some of the best advisors at meetups and coffee shops.
  • Read voraciously, not just business or CEO books, but history, biographies. etc.
  • Try to mentor a potential replacement even if you’re not looking for that; you’ll learn a lot.
  • Use external consultants – management, executive, legal, recruiters to discuss ideas. Mark Zuckerberg hired an executive coach so he could learn to be a leader. The Google founders surrounded themselves with a dozen moentors and advisors.

I’ve found in my CEO positions that optimizing this thinking process can make the difference between success and failure, usually does. Please reach out to me if you want to discuss any of this with me. I’m @tomnora on twitter.

Responses: Santa Fe Friends + Cali Friends + +

Responses to my Santa Fe Friends + Cali Friends + + letter. In chronological order.
So you and Rich Murray became friends? how long did he last at NMCC?LOL
peggy
Hey Tom Baby!!! Im HERE!!!Patsy

Lets get together soon

Loved this message!
Thank you.
I have some good ones for you to meet.
Can you send more info on your social media (or otherwise) focus?
Peter

– Show quoted text –
> * **@tomnora* <http://twitter.com/tomnora>* |
> *@cowlow<http://twitter.com/cowlow>
> * | *LinkedIn <http://linkd.in/qwVquV>* *
Tom,Thanks for the thoughtful note. We miss you and look forward to seeing you soon.The NM Green Chamber of Commerce wants a ‘buy local’ app. Does such a thing already exist?Would you be interested (or know someone) in creating it? Alex works with the chamber and I know the folks involved.

Don’t get shot out there.

Joe

Sent wirelessly via BlackBerry from T-Mobile.

yeah very good friends. he runs the poker game! Not long with Jarrett. He barely remembers him.
Tom Nora ✆ to MeiMei
show details Sep 16 (3 days ago)
I missed the excitement of the real business world and the water.
I made amazing friends out there and enjoyed small town life very much, but needed to plug back in and wanted to launch a startup here.
New Mexico is a weak startup location – missing many parts and move too slowly. The best of both worlds is to have both, but I can only live in one place at a time.

Napa is probably similar to Santa Fe in many ways, I could see you living there. Hope all is well for you, have a glass of wine for me.


Tom: Congrats on your move, I wish you the best.

Enjoyed our discussions and adventures. Hope we can stay in touch and please let me know when you get back this way.

Best personal regards,

David

yeah just say when. lunches are pretty open. will you have a car?


T
Yes I’m interested, building up a strong little team here of app developers. Tell me whom to connect with. 
Also interested in Teres Kids progress. Did u guys get funding yet?

I’m sure 9/11 was a thoughtful day for you. Take care.
Tom,Wow, what a great letter, what a great way to catch us all up on your move.
As someone who still hangs on to her LA area code, I love your new city and consider it still “my city” even though after seven or eight years here,
I have to admit I’m not living there anymore.

I’m going to be out there in early October to attend Indiecade…do you have a free couch?

You should see my paintings!  I am making major progress!

I wish you all the possible best in your new environs and really do hope to stay in touch.

Note my new phone number and I cc’d you on my go-forward email address after I leave EPIC in January.

BE WELL!

Big hugs,
Stephanie


Good luck Tom, thanks for staying in touch.
Stephen Hadwin

Hi Tom. Thanks for your soulful update. Gotta get tough if you’re gonna stay in LA though! Just remember, compliment everyone on everything and you’ll fit right in. – JB

yes i’m back in the groove, moving faster, no mo “manana”, headed to Arrowhead today to catch up with OC friends.
Good luck, Tom. Let’s try to keep in touch.

I had a great weekend in San Francisco and I’m trying to figure out how to get back more often.
Need to start generating some income so I can afford a small apartment in the city.
Trying to figure out how to schedule a trip to India with my new partner in our social enterprise.
Anyway, give me a call when you get a chance. Enjoy the urban life.
Gary
Thanks for the official welcome – i’m stuck in town this weekend but could go next wkend if ur still painting. Are u painting walls or canvases?


Heather: Now that Tom is living in Los Angeles, it would be a real favor to my friend if you would drag him along to some events there so he
can get integrated into the social media and tech scene there.Stewart
wow.  Life changes, the one thing we can always count on.  Back in LA, must feel strange in some ways,
exciting in others. . . curious Tom, as we haven’t talked in awhile, what prompted the move?  And, did you rent a u-haul?
I know you like Nascar and all, drive fast and all, but somehow you and Frieda in a u-haul?  Nah. . .
I may be in LA to look at some projects there, so maybe we’ll connect.
Texas is unreal, even for me, but here I am.
Brazos y besos
Kathy


Iim at district 13 right now u gotta check it out.

Gonna miss you! I had no idea that you left to the bigger city.  I do get out there as my sister lives near you, in the West Hollywood area and my son, is enrolled at Claremont McKenna College.  

So, I’ll be sure to give a call when in the area.  Let me know when you are visiting NM and I’ll make a point of taking you for drinks.

 

Have fun and make a difference out there!   Lillian

  

Hi Tom—

Wow I had no idea you were moving!!! We are definitely going to miss seeing you and hearing about all your entrepreneurial experiences at our events.

Best of luck in California and next time you are visiting in NM let me know. J

Take care! Shandra

Absolutely.
Tom, please feel free to email or call me. Social Media Week LA is happening right now and I believe there’s some events
(looking into it). If not this week, there’s a few good events every month. Would love to connect.Heather

From: Stewart Alsop <salsop@